[13] The company has been headquartered in the GIC since 2012. Wrigley Chewing Gum. [7][8], In 2005, Wrigley purchased Life Savers and Altoids from Kraft Foods for US$1.5 billion. Learn how your comment data is processed. He embraced the simple but powerful motto of “tell em quick, and tell em often”. It offers gum, mints, and hard & chewy candies. Later in his career, he switched to the baking powder business, in which he began offering two packages of chewing gum for each purchase of a can of baking powder. He offered customers small premiums, particularly baking powder, as an incentive to buy his soap. Gives Buildings Used by Salvation Army, A Catalina Oasis Offers the Mortal and the Vital, https://en.wikipedia.org/w/index.php?title=William_Wrigley_Jr.&oldid=982883456, American chief executives of food industry companies, Wharton School of the University of Pennsylvania alumni, Burials at Forest Lawn Memorial Park (Glendale), Infobox person using certain parameters when dead, Wikipedia articles with SNAC-ID identifiers, Wikipedia articles with WORLDCATID identifiers, Creative Commons Attribution-ShareAlike License, USD $34 million at the time of his death (approximately 1/1707th of US, This page was last edited on 10 October 2020, at 23:26. He was founder and eponym of the Wm. The popular premium, chewing gum, began to seem more promising. William Wrigley Jr. on the cover of Time in 1929. When Wrigley died in 1932, full control of the team went to his son, P.K. [9], On October 23, 2006, William D. Perez (1948–) succeeded Bill Wrigley as CEO. So, as a boy, he went around the city of Philadelphia selling soap. He brought it to the world by transforming a small soap-selling business into the leading global chewing gum manufacturer. Checkerboard Library is an imprint of ABDO Publishing Company. Alpine was discontinued in 2005. https://web.archive.org/web/20020205043506/http://www.wrigley.com/wrigley/products/products_alpine.asp, American company headquartered in Chicago, Illinois, Learn how and when to remove this template message, Wrigley Institute for Environmental Studies, "With zany Super Bowl stunts and innovative M&Ms, Mars Wrigley tries to stand out in a crowded candy aisle", "With teens chewing less, gum manufacturers change ad strategies", "An Orange Crème Pop Gum? Again, Wrigley found that the premium he offered was more popular than his base product, and his company began to concentrate on the manufacture and sale of chewing gum. The son continued to run the company until his death in 1977. Was Christine Jorgensen the Caitlyn Jenner of the 1950s? In 2008, the company was acquired by Mars, Inc. for $23 billion. Wrigley.[15]. Expanding into foreign territories, Wrigley established gum companies in Canada in 1910. One September 30 in the year 1861, the founder of the largest manufacturer and marketer of chewing gum in the world was born in Pennsylvania, USA. “A fun way to get kids interested in Harry Potter also interested in food.” —New York Magazine. In the following years, he opened sales offices in Canada and China. Addressing this in 1892, Wrigley Chewing Gum came into being with its first two brands: Vassar and Lotto Gum.Over time, the baking powder and soap side of the business was decommissioned and the focus turned fully to chewing gum. Robinson tracks the company’s marketing history as it grew into a gum powerhouse. The company started trading at the same time as people began viewing soap as a product worth buying. [8][9] He donated the building, then called New Start Lodge, to the Salvation Army outright the following year. The new company will maintain global offices in Chicago, while moving its U.S. offices to New Jersey, in Hackettstown and Newark, respectively. He also added a new flavor, the popular Doublemint Gum. Wrigley was inducted into the Junior Achievement U.S. Business Hall of Fame in 2000. Now baking powder became the primary product of William Wrigley Jr. Company, but he also offered gum as a premium. Wrigley is honored by the Wrigley Memorial in the Wrigley Botanical Gardens on the island. In this title, unwrap the lives of talented Kellogg’s cereal pioneer, Dr. John Harvey Kellogg and W.K. Wrigley Field, the Cubs' ballpark in Chicago, is named for him. He then established factories in Australia in 1915, Great Britain in 1927, and New Zealand in 1939. The now-demolished former home of the Los Angeles Angels of the Pacific Coast League, at that time the Cubs' top farm team, was also called Wrigley Field. [2] He was interred in his custom-designed sarcophagus located in the tower of the Wrigley Memorial & Botanical Gardens near his beloved home on California's Catalina Island. President of Baseball Operations/General Manager: This page was last edited on 10 November 2020, at 21:09. In 1961, Philip K. Wrigley handed control to his son, William Wrigley III (1933–1999). Later in his career, he switched to the baking powder business, in which he began offering two packages of chewing gum for each purchase of a can of baking powder. Edmund Wrigley, William’s grandfather, was a woolen manufacturer, and his father went on to find great success making soap. Spanning 37 acres, the garden was a fitting tribute to Wrigley’s commitment to conservation. The Wrigley family owned the resort for over 40 years before its sale in 1973. His original grave memorial marker still adorns the tower site. Is Georgetown Funding A Credit Card Scam? Wrigley’s gum was made by Zero Company since 1892. The popular premium, chewing gum, began to seem more promising, prompting another switch in product focus. Readers will enjoy getting the scoop on this Food Dude, beginning with his childhood near Lancaster, Pennsylvania. William Mills Wrigley Jr. (September 30, 1861 – January 26, 1932) was an American chewing gum industrialist. Or Do They? In 1911, William Wrigley Jr. established Wm Wrigley Company when he purchased the Zeno Manufacturing Company that made his chewing gum.

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