Not just important for your company's profile, but the individual as well, LinkedIn is one of the networks where you can easily find business influencers and connect with numerous peers across the globe. You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. To help you find the right one, we’ve gathered and updated our guide to the best 25 tools to use in 2021. In fact, customers are significantly more likely to discover your brand through social media over a search engine. We do also offer some free options for those with smaller budgets. Social Media Manager | Union Metrics Sprout Social15. Tailwind lets you manage and analyze your Pinterest and Instagram efforts at scale. Pro: Most platforms only engage with customers, but Mention engages with both customers and employees. Social Media Report Example [PDF] Drag and Drop metrics to create a fully-customized social media report for your clients! Price: Free, with upgrades starting at $49/month, With video content thriving, the option to capitalize on video content – for free – is a great one. Robust web and social media analytics offerings combined are rare in many tools, as is the ability to understand the sentiment behind these analytics – which is really the most powerful online intel available to a brand. Price: Free. See Instagram Stories insights reach and impressions, completion rate by story type, and best time to post Stories. Want to test a social media reporting software for free? View a quick comparison of all Facebook pages and how they’re performing against other SumAll users, and receive email digests of the accounts you choose in daily or weekly form. This social media analytics tool is particularly great for companies that have multiple reviews across multiple platforms because it lets you view all your reviews in one dashboard. Looking at a monthly level, you can gain a better understanding of your overall performance but don't forget to generate the daily view of the funnel, just like on our dashboard. Con: Audiense Connect offers limited features for lower tier users, and pricing errs on the higher side for access to more features. Also, Viralwoot’s analytics tool allows you to learn what works and what doesn’t – providing guidance on how to improve your metrics. To find out more about this social media report template, explore our Facebook dashboards in greater detail. Is Pinterest a part of your brand’s social media strategy? Price: $29 – $599 USD per month + custom pricing. Pro: Sprout’s publishing workflow supports multiple channels and has an intuitive link preview mode so you know exactly what you’re posting. It’s a process that can only be accomplished with the help of social media data aggregated and monitored by robust web and social analytics tools. So, if you’re interested in tracking LinkedIn and Pinterest you’ll have to use another tool. Brandwatch5. There are some core questions you need to answer before creating a report, and there are some best practices to follow in order to create the best possible report for your social efforts. TapInfluence9. Use Hootsuite to publish and schedule your social media posts. To know what data goes into a social media report, you need to answer a simple question: who am I addressing my report to? While monitoring the big picture of the overall Facebook page is essential, analyzing posts will deliver even more value to your social strategies. Also, some integrations are less functional than others. Does what you’re seeing make sense and provide actionable insight? Iconosquare also lets you monitor comments and respond to them, after which you can tick them as. Oktopost4. That way you can get an overview of how your posts are performing but you might want to follow-up with more details. Learn everything you can about your audience Create audience personas It’s pretty amazing. Invite team members and collaborate all in the same place. Look back as far as 28 days, and export data to compare over time. Did you miss our previous article on the best Sentiment Analysis Tools? That's just the tip of the iceberg on why tracking this social platform is of utmost importance. Luckily there are also free/low-cost web and social media analytics comparison tools that span multiple platforms, or offer deeper insights – or both. Pro: You can respond to the reviews straight from your dashboard without having to visit every review-source; which saves you a whole lot of time, and ensures you respond to all reviews – or complaints – in a timely fashion. YouTube is a social network focused on videos. Be sure to check back regularly, as we often update this list with new stats, facts and insight to inform your digital marketing efforts. It also shows you who your top influencers are, and allows you to monitor Twitter analytics in real time — helping you take faster marketing decisions. Con: The free plan only allows you to analyze accounts with less than 25,000 followers and you can only perform 50 searches, 20 analyses, and 20 comparisons per day and receive 100 results only per search. By now, it’s clear just how valuable social reports are for modern businesses looking to make a real impact with their marketing efforts. Twitter is another social platform that companies and individuals can use to their advantage, depending on the type of brand they want to build. For example, rather than simply reporting the number of engagements, you might want to analyze the number of engagements per post or per follower. A report example that every business should explore, regardless of industry or sector. For more insights into the virtues of data analytics, you can explore 250 KPI examples we have carefully prepared. BrandMentions also provides real-time notifications; you get notified once your site gets a new backlink or is mentioned in places that matter across the web. A full suite of services is optimal, of course, but maybe you just want to look at tweets to start out? Con: The software does not separate paid and organic posts analytics. Do you have global social media teams? Con: Meltwater offers a limited number of users and you have to pay more for more users. Missing is the ability to target individual audience segments with messaging just for them. However, investing in the right social media analytics tools will empower your marketing team to make the right decisions when creating and optimizing marketing campaign. Brands like DHL, Carlsberg, Puma and Fox Sports use Audiense to discover audience segments relevant to their businesses and make smarter social marketing decisions — especially on Twitter. Watching a few client testimonials, reading reviews and asking for current client referrals will give you a sense of things. Con: You have to create your audience from scratch every time you set up your ads. Do you want to know how far your tweets travel? When you add up modern technology and a professional report tool, your reporting processes in the social realm will reap many rewards. What time is best to connect with them? They set you up with the right industry data to make smart marketing decisions. That's why, in this dashboard, you can see additional Facebook KPIs visualized in a clean and straightforward way: the average amount of impressions per post, post reactions, top 3 posts by CTR and average engagement per post. Viralwoot is one of the most complete tools for managing your Pinterest marketing. After that, we will present benefits that these reports have on offer and finish with examples and templates from real business scenarios. It provides post scheduling, social media promotion, content management and even influencer management. It helps you execute virtually all your social media tasks in one place. It also lets you compare against a comparison audience – like “all of Twitter.” The events tab clues you into which current events – like Valentine’s Day, Coachella, and the Met Gala – have everyone abuzz. It shares reviews, guides and how to’s of the most successful tools, software and apps to reach your target audience. Looking for a specific tool? Without a doubt, influencer marketing has become one of the most effective ways to reach today’s audiences. It helps you search Twitter followers with the highest follower numbers, compare Twitter accounts, analyze any Twitter user’s profile and track changes in follower numbers — whether for your brand or a competitor’s. If your social presence is limited to these avenues, the free analytics tools they provide are an excellent starting point toward understanding your audience. The social media analytics game keeps changing, so having a list of free social media analytics and comparison tools in your back pocket always comes in handy. Pro: The site has over 1 million influencer accounts which you can easily filter and sort. Also, it is extremely affordable. A single customer can make a review on your product that impacts several other customers.

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