About the Company. Fortunately, we bring good tidings! It’s safer for … All of a sudden, consumers who still wanted to support their local businesses had an immediate outlet to do so. Our mission is to bring you "Small business success... delivered daily.". So, what are those factors that push consumers to purchase? Small Business Trends helps entrepreneurs, business owners, influencers and experts by covering tech products, small business news, and movers and shakers. Michael WoodLast Modified: October 30, 2020. Small Business Trends. submit your business for a Spotlight article, go here. Enhance your online store with ecommerce automation – get features that turn leads into customers. “Voice recognition technology has continued to improve, and, as a result, voice searches have increased in popularity. He spends most of his time outdoors either snowboarding, hiking, or taking photos of the stars, and he's always up for a good adventure. Small businesses who understand their customers stand the best chance of competing with the big retailers. As for what they are buying from small businesses, essential categories like grocery scored high as people likely chose local convenience stores over traditional grocers to limit their exposure to COVID-19. The fact is, while price and speed may be the most common factors, they may not matter as much to your particular customer. In a year when unemployment hit a record high, it comes as no surprise that price sensitivity is the top consideration when choosing to buy from a small business or another retailer. However, we also discovered that apparel and health & beauty were popular categories at small businesses, which can likely be attributed to pandemic-driven lifestyle needs (balancing comfort with an uptick in virtual meetings). With consumers showing a renewed appetite for buying small, and online holiday shopping predicted to exceed 2019, there’s a reason for small businesses to be optimistic as 2020 comes to a close. Those one-time Read More >>, Administrative and Business Support Services, small businesses impacted by the COVID-19 pandemic, offer their products on other marketplaces, After price, it’s all about speed. Read more about Small Business Trends. More often than not, consumers prefer to shop small. Learn more about how you can power on through the pandemic and start selling online with Constant Contact. What People Say About Small Business Trends “As a small business marketing expert and CEO of Constant Contact, I relied on Small Business Trends as my go-to resource for what’s happening in the marketplace. Please use the contact form on this page to reach us. An online store is no longer a nice-to-have, it’s absolutely mandatory to survive in the new normal. This highlights a few opportunities for small businesses hoping to stand out from larger retailers and sway consumers who are shopping online. After an unforgettable year filled with ups and downs, we’ve almost made it to the end of 2020. Founded in 2003, Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them. From these responses, the opportunity for small businesses is clear – shoppers are online and they’re ready to buy from you right now. Constant Contact’s 2020 Holiday Small Business Pulse Report. They want quicker response rates and they can be mighty vocal too of having a bad experience with your brand. That’s great news for small businesses, who can take confidence in knowing that with the right offerings, they can demonstrate the value of shopping with them vs. their big box competitors.


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