a marketing mix that cant be matched. In this article we will discuss about marketing communication. Mass media advertising, personal selling, public relations, publicity and … Marketing and Advertising are not interchangeable words. Information 3. Awareness 2. It is much more. 1. The formulation of a marketing mix depends on the nature of the activities of the organization and the nature of the targeted market. Advertising; Broadcast; Print: Direct Mail Public Relations The Web and Social Networking Direct Sell Sales promotion . One of the most important elements in the Marketing mix is Promotions.And lately, packaging has become a strong element of the Marketing mix. We need “marketing” is a poorly formed request. business. “We have Marketing… Brand Image 8. Expansion of Markets 10. Despite the important role of marketing, many smallholding operators/growers are reluc-tant to create a marketing … Role of Marketing and Marketing Mix In the Firm/Company. Awareness: One of the important roles of advertising … Attitudes 5. Educating the Customers. And marketing mix is a unique set of these marketing tools the company must shape to be ideal for the market conditions. Design the right marketing mix i.e. marketing communication mix “The term "marketing mix" was first coined by Neil Borden, the president of the American Marketing Association in 1953. Marketing communication has a vital role in brand building in the market. Counter Competitors’ Claims 9. This is what marketing … the Four P's of marketing … Some say it should fall under Promotions because it helps in attracting attention for the product.Others say, it serves a much higher purpose then only promotions and hence the argument is that packaging can become the 5th P of the marketing mix. The four main elements of the marketing mix are Place, Product, Price, and Promotion. It must be put together in such a way as to enable the organization to meet its customers’ needs and wants (Sashi, 2012).The marketing mix … Sales promotion and advertising – the line and the pendulum 465 The growing importance of sales promotion 467 Consumers and sales promotion 469 Communicating through sales promotions 471 Building relationships through promotions 473 Sales promotion’s role in the marketing mix … It is still used today to make important decisions that lead to the execution of a marketing plan”ii. Marketing … A pinch of this, a pinch of that, some creative stirring, and . Marketing is key regardless of the type of business (this includes agriculture). Reminder 6. “marketing” to mean advertising or promotion. ADVERTISEMENTS: The 10 role of advertising in promotion of the product are as follows: 1. We don’t like people who use buzzwords, but they don’t know the background. Marketing is a process and has many elements. Persuasion 4. Brand Loyalty 7. The article outlines key elements in developing marketing and advertising strategies.

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