» You can master effective marketing and brand management with courses brought right to your laptop. It is a class offered for business students who have decided to specialize in advertising and marketing. This is one of over 2,200 courses on OCW. 15.810 Marketing Management is designed to serve as an introduction to the theory and practice of marketing. What is a course in marketing management? Home Marketing management undergraduate degree programs, such as a Bachelor of Science in Marketing Management, provide students with a foundation of the proven practices and the application theory used in marketing research. (Image courtesy of Prof. Natalie Mizik.). Knowledge is your reward. The Digital School of Marketing, Marketing Management Course will teach you how to become a top notch and proficient manager of a marketing department, enabling you to stratigise new marketing techniques that are unique to your company and target market. Modify, remix, and reuse (just remember to cite OCW as the source. Freely browse and use OCW materials at your own pace. Massachusetts Institute of Technology: MIT OpenCourseWare, https://ocw.mit.edu. We don't offer credit or certification for using OCW. Learn more », © 2001–2018 ), Learn more at Get Started with MIT OpenCourseWare. We will explore the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, and group projects. Made for sharing. » Marketing Innovative Products and Services, Relationship Marketing Strategy for Financial Services, Customer Relationship Management for Marketers. Clinical Professor of Marketing, Assistant Dean of Online Programs, Dean's Professor of Marketing, Marketing Department Chair, Professor of Marketing, Dean’s Chair in Marketing Science, Pursue a Verified Certificate to highlight the knowledge and skills you gain. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. Your use of the MIT OpenCourseWare site and materials is subject to our Creative Commons License and other terms of use. In this course, you'll learn to: Identify target customers and analyze and understand their needs and desires. Find materials for this course in the pages linked along the left. Massachusetts Institute of Technology. These courses are typically part of a … No enrollment or registration. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the recommendations of their peers. Advertising and Marketing Management Courses At Oxbridge Academy, you can choose from a variety of courses that have been developed to give you the knowledge and skills you need to work in the field of advertising and marketing management. There's no signup, and no start or end dates. See related courses in the following collections: Natalie Mizik. Explore our catalog of online degrees, certificates, Specializations, & MOOCs in data science, computer science, business, health, and dozens of other topics. Send to friends and colleagues. License: Creative Commons BY-NC-SA. -2. We will draw materials from a variety of sources and settings including services, consumer and business-to-business products. Marketing methods to help you identify successful strategies and tactics, How to apply marketing frameworks to real-world business problems, How to create strategic, research-based marketing plans, How marketing skill sets support your role as a successful mananger/leader. Download files for later. I would like to receive email from UMD, USMx and learn about other offerings related to Marketing Management. Identify the right target customer segment, and create a go-to-market strategy and integrated marketing campaign. MIT OpenCourseWare makes the materials used in the teaching of almost all of MIT's subjects available on the Web, free of charge. Sloan School of Management Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course … Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. Course in Customer Relationship Management Principles for Contact Centre Management: … For more information about using these materials and the Creative Commons license, see our Terms of Use. Identify the right target customer segment, and create a go-to-market strategy and integrated marketing campaign; Define key performance indicators and analyze the results. 15.810 Marketing Management: Analytics, Frameworks, and Applications (Fall 2015), 15.810 Introduction to Marketing (Fall 2001), 15.810 Introduction to Marketing (Spring 2004), 15.810 Introduction to Marketing (Spring 2005). Build a Career in Marketing Management Decision making in marketing has traditionally been a shot in the dark, but now that we have access to more significant, better data, we can use strategic planning to launch campaigns and reach our target markets. OCW has published multiple versions of this subject. Course Description 15.810 Marketing Management is designed to serve as an introduction to the theory and practice of marketing. Fall 2010. Define your offering's value proposition and positioning. 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