It means that every form of communications that originates from a business or a campaigned is linked together in some way. Promotional tools are effective when they work together rather than in isolation. Feb 25, 2015 Feb 25, 2015 by Brandon Gaille. Here’s 15 examples of great integrated marketing campaigns that work by combining content, digital and website marketing, with traditional marketing methods like PR.. Old Spice: Smell Like a Man. This heads up our list not only because it was integrated with great videos and social media, but solid copywriting for the complete package. The original idea of the term integrated marketing was to blur the lines that separate creative, media, television, radio, and print, according to Tony Wright, CEO of marketing firm WrightIMC, on Search Engine Journal. 5 Best Integrated Marketing Communication Examples. Then along came digital marketing. Integrated Marketing Campaign Examples. The strategy behind IMC is to create a seamless experience for the customers. Integrated marketing communication [IMC] at its core is a pretty basic concept. Integrated Marketing Communications is an integration of marketing tools such as advertising, online marketing, public relation, direct marketing, and sales promotion.

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