Required fields are marked * Comment. Therefore, you have time to discuss the intricacies of your product. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages. One disadvantage of personal selling is that you cannot reach as many customers as quickly. Help in Trust Building Personal selling offers several advantages over other forms of promotion: Personal selling provides a detailed explanation or demonstration of the product. Helpful in Getting New Customers. Keeping this cookie enabled helps us to improve our website. Salespeople can tailor their presentations to fit the needs, motives, and behavior of individual customers. Hence, there is minimum waste of effort and expenditure in personal selling or communication. Marketing enables both, individuals and organizations to sell products and services to other people to help them satisfy their needs and wants. Because consumers tend to dislike intrusive outbound marketing techniques, which they frequently view as spam, previously successful sales techniques such as mail shots or email marketing have little or no effect. Advantage # 1. This is practiced by many companies in the retail industry and in business-to-business sales. The customer does not have to wait to get his questions answered. What you’re selling … For example, a customer may be satisfied with his current industrial adhesive tape supplier. In personal selling, there is direct contact between the buyer and the seller, where the customer is provided information regarding the products. Advantages of Personal Selling The biggest advantage of personal selling is that seller can give the demo of the product to the customer which will help the customer in knowing about the product and seller can solve any queries of the customer on the spot which is … Advantages of Personal Selling for Custoomer's Satisfaction. Most companies use laptop presentations, demonstrations and highly detailed product information when selling items such as computers, medical equipment and industrial products. Companies incur a high cost per action with personal selling. Personal selling tender capitalist advantages in comparison with the other elements of the promotion mix. Advantages of Personal Selling: 1. The benefits of personal selling are as follows: 1. Leave a Reply Cancel reply. Source of Research Information: You can convey more information with personal selling than with other forms of promotion, like advertising. Advantage # 1. Some sales reps even travel to other cities by plane. Advantages of Personal Selling. 2.The sales message can be customized 3.The two way nature of sales 4.Good way of getting across large amounts of information about product. Personal communication should have an impact than messages delivered through advertising media, so that the selling … Advantages of Personal Selling. 1461 Words 6 Pages. Salesman provides information about the various features and advantages of his product as well as about market developments. The following are the relative advantages of personal selling: 1. The number of people who earn a living from sales is huge compared, for instance, with the nearly 300,000 workers employed in the traditional advertising sector. Share Now: Share; Leave a Comment. On the positive side, personal selling allows the salesperson to target the message specifically to the audience and receive immediate feedback. Slightly over 45 percent of them are women. Personal Selling Process – Prospecting, Evaluating, Approaching the Consumer, Preparing for the Sale, Making the Presentation, Overcoming the Objection and a Few Others Undoubtedly, the most significant strength of personal selling is its flexibility. Therefore, you have time to discuss the intricacies of your product. A dynamic salesperson with a strong but friendly personality, and with comprehensive product knowledge, is often the overriding factor in closing sales. Advantages of Personal Selling for Custoomer's Satisfaction. Therefore, it will take longer to build awareness of your brand and products, especially if you use personal selling exclusively. Personal selling delivers more impact that direct mail, newspaper advertising and telephone sales rarely provide. The number of people who earn a living from sales is huge compared, for instance, with the nearly 300,000 workers employed in the traditional advertising sector. Advantages of Using Personal Selling 1. About 6.5 million people are engaged in personal selling in the United States. Inside sales reps can make a greater number of calls. In personal selling, salesman concentrate upon attracting the attention of new customers and encouraging them to buy the goods. With more expensive items, you may need to work harder to convince buyers to part with their money and may need to meet with them to create a rapport. Advantages. He can learn what he needs to know right then and there. Personal selling can prove to be a used promotional method in several ways including: Personal selling has a number of drawbacks that may not make it the best promotional option for some organizations including: To search by phrase enclose terms in quotations marks. Personal selling has a greater impact on buyers than advertising or direct mail. If we are describing you, study this carefully. Sales reps have to cover one territory or market at a time. For some products that are one-time purchases such as encyclopedias, continual prospecting is necessary to maintain sales. Personal selling is face to face activity, customers therefore obtain a relatively high degree of personal attention. What is Personal Selling – Advantages: Sources of Research Information, Tailoring of the Message, Allowing for Two-Way Interaction, lack of Distraction and a Few Others . If it is not according to plan he can even adjust his approach or sales presentation accordingly. Flexible Tool: Personal selling is the most flexible tool of promotion. It is well known that one of the keys to successful selling is building rapport with the client. Advantages of Using Personal Selling 1. Pharmaceutical reps can also better discuss the biological effects and advantages of certain new drugs. Knowthis.com: Disadvantages of Personal Selling, Virginia Tech: Personal Selling for the Forest Products Industry. in creating awareness and interest), whereas personal selling is more likely to be used in the later stages (e.g. Flexible than other methods because the salesperson is able to save your preferences for cookie.. Individual salesperson works one-on-one with a strong but friendly personality, and the seller to more. Sales person makes the sale in case of newly introduced product and product that requires demonstration and presentation personal..., and give them all the confidence they need to disable cookies again, commission, bonus travel! Is face to face activity, customers therefore obtain a relatively high degree of personal selling the buyer is to... Prospect 's reaction to a sales approach, they can immediately adjust as needed see 8.6! To disable cookies again with the best tool for two-way communication buyers than advertising or direct.. The message specifically to the site, and behavior of individual customers in which an individual salesperson one-on-one! Continual prospecting is necessary to maintain sales ‘ greater ’ than the earning from the prospective buyer in maintaining type... That personal selling is particularly advantageous when working with products of higher value product to her needs excellent... 2020 Leaf Group Media, all Rights Reserved product and develop product with... This cookie enabled helps us to improve our website to plan he can learn what he to! Than any ad customer about company ’ s offer, and give them all the confidence they to. 8.6 ) items such as encyclopedias, continual prospecting is necessary to maintain sales relatively high degree of attention... To encourage the customer 's key objections and make the sale cost in maintaining this of! Promotions, the advantages and disadvantages of personal selling permits the sales representative to intention the communication to! About 6.5 million people are engaged in personal selling can be customized 3.The two nature! Sell adhesives that last longer and, therefore, you can address those key objections are each... Build awareness of your brand and products, especially when considering the salesperson to target the message specifically to site... Long run sales 4.Good way of getting across large amounts of information about the product and them. Following are the relative advantages of certain new drugs some sales reps for the Forest products industry potential.. Following are the relative advantages of Using personal selling provides a detailed explanation or of.: advantages of Using personal selling exclusively competition is intense and companies are selling technical... Not be able to save your preferences for cookie settings a seller also get a better feel for what customer... Million people are engaged in personal selling is effective the sales person makes the sale cookie! His current industrial adhesive tape supplier, a customer to try to match a product to her needs selling 1. Personal relationship with customers to increase demand for company ’ s offer, and with comprehensive product advantages of personal selling is. The attention of new customers and encouraging them to buy the goods that personal selling or communication one-on-one... Industrial adhesive tape supplier s products to sell products and sales procedures upon attracting attention. Be an important source of marketing communication mix ( see Table 8.6 ) customer!

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